Kinnect, part of Omnicom Advertising India, has appointed Shipra Chinchankar as National Planning Director as the agency looks to strengthen its strategic capabilities and build more connected, multi-platform brand solutions. In her new role, Shipra will lead the planning function nationally, bringing a sharper focus on brand strategy and business growth across the agency’s work. She will report to Chandni Shah, CEO of Kinnect and 22feet.
Shipra brings over 19 years of experience in strategy and planning, having worked with agencies including erstwhile FCB Ulka, JWT and Lowe Lintas. Her experience spans brand architecture, market launches and growth strategies across categories, with brands such as Amul, Tata Teleservices, TCS, Good Knight and Parag Milk Foods forming part of her portfolio.
During her 13-year stint at erstwhile Lowe Lintas, Shipra worked extensively across the Unilever portfolio, including Surf Excel, Vim, Glow & Lovely and Knorr. Her career highlights include acclaimed Surf Excel campaigns around Ramzan and Holi, contributing to the launch of Hershey’s chocolate portfolio in India, revitalising Complan and supporting the launch of Prudential Health in the country.
Commenting on the appointment, Chandni Shah said strategy remains central to Kinnect’s approach to brand building and business growth, particularly as brand, commerce, content and technology increasingly converge. She added that Shipra’s experience in combining established brand-building principles with contemporary strategic thinking would strengthen the agency’s ability to solve business challenges and develop brands for the future.
Speaking about her new role, Shipra Chinchankar said Kinnect represented a natural next step in her career, offering an opportunity to bring her experience in understanding consumers, brands and businesses into the evolving landscape of new-age media and multi-platform brand building. She added that her focus would be on combining strategic rigour with creativity to develop work that delivers lasting value for brands, emphasising the importance of balancing logic with creative thinking.