KISNA Diamond & Gold Jewellery has unveiled its latest festive campaign featuring brand ambassadors Shahid Kapoor and Mira Rajput Kapoor, bringing back the iconic song ‘Woh Kisna Hai’ from the 2005 Bollywood film Kisna. Reimagined in a fresh rendition, the melody combines Bollywood nostalgia with the tradition of gifting diamond and gold jewellery during the festive and wedding season. The campaign is built around the brand’s message, ‘Khushi Ke Har Pal Ke Liye KISNA’, celebrating the joy of thoughtful gifts and shared moments.
The campaign film opens with Mira discovering a diamond necklace on her dressing table, setting off a playful sequence of surprises involving Shahid. The narrative moves beyond the couple to showcase different expressions of jewellery gifting, including a father presenting a diamond pendant to his daughter, a husband surprising his wife with earrings, and a brother hiding a pendant inside a chocolate wrapper. Another moment features a grandmother gifting diamond bracelets to a newborn girl and her mother. The film culminates in a vibrant wedding celebration, bringing together music, dance and KISNA jewellery.
Commenting on the campaign, Parth Mavani, Head of Departments, KISNA Diamond & Gold Jewellery, said the brand aims to become a natural choice for families celebrating life’s most cherished occasions. He added that Shahid and Mira bring warmth and relatability to the narrative, which reflects KISNA’s focus on making diamond and gold jewellery an integral part of India’s gifting culture. Prashant Awasthi, Chief Marketing Officer, KISNA Diamond & Gold Jewellery, said the revival of a familiar melody, combined with the ambassadors’ playful exchanges, offered a distinctive creative platform for the festive campaign.
Shahid Kapoor said the campaign captures the spirit of the festive season through the joy of celebrating loved ones and the surprises that make gifting special. Mira Rajput Kapoor added that the film reflects the thoughtfulness behind gifts and the small celebrations that make the season meaningful. Their on-screen interactions form a central part of the film, helping connect the nostalgia of the song with contemporary family moments and the emotional value of jewellery gifting.
The campaign is part of KISNA’s 360-degree festive rollout across television, cinema, digital, social media, print, influencer collaborations and retail activations. The outdoor campaign includes more than 300 billboards across major cities such as Mumbai, Delhi, Bengaluru, Hyderabad and Kolkata, extending the brand’s #GiftHappiness message to a wider audience. The initiative is also supported by festive offers, including the Grand Lucky Draw and Gold Rate Protection Plan, as KISNA looks to strengthen consumer engagement during the festive and wedding season.