Max Level, a gamer-led marketing and PR agency, has secured the public relations mandate for Riot Games in India and South Asia. The agency will handle communication strategy, campaign amplification, and community engagement for Riot’s titles like League of Legends, VALORANT, and more.
The partnership focuses on building culturally relevant, player-first narratives across India, Bangladesh, Nepal, and surrounding markets. Max Level was chosen after a multi-agency pitch, bringing its expertise in gaming PR with clients like KRAFTON and NODWIN Gaming.
The collaboration aims to strengthen Riot’s presence in the region and grow its player and esports community through strategic storytelling and regional initiatives.