NumberEight has partnered with Katz Digital to enhance podcast advertising through AI-powered, ID-less audience targeting. Katz, which offers access to over 300,000 shows via its PodKatz network, will integrate NumberEight’s Podcast Lookalikes technology. This tool helps advertisers find podcasts with similar audience profiles and content to popular shows—without using personal data.
The tech uses AI to analyze both audience demographics and content themes, then matches advertisers with shows that best align with their target listeners. This approach enables scalable, privacy-compliant, audience-first ad campaigns across global markets.
The partnership combines Katz’s scale with NumberEight’s intelligent targeting, offering brands a more precise, future-proof way to reach relevant listeners.