Despite strong performances by Indian agencies across several categories at the Cannes Lions International Festival of Creativity 2025, India secured just one shortlist in the Industry Craft Lions category.
Bangalore-based agency Talented earned this recognition for its campaign “NATURE SHAPES BRITANNIA,” created for Britannia Industries Ltd. as part of its sustainability initiative. The work was shortlisted in the B02 – Art Direction: Outdoor sub-category.
The campaign stood out for its exceptional craftsmanship and attention to detail, hallmarks of the Industry Craft Lions, which honor excellence in execution across disciplines like art direction, typography, illustration, and copywriting.
Talented’s shortlist spot not only highlights India’s growing expertise in creative craft but also places the spotlight on whether this entry will convert into a Lion as the festival unfolds.