Del Monte has launched its new campaign, ‘The Better Can’, in India to highlight its premium can-packaged juices, which offer longer freshness and a more indulgent experience compared to traditional packaging.
Created by Enormous, the campaign uses humor and catchy lines like “Sudd-Sudd hai, badi gadd-badd hai” to appeal to young, urban consumers who value smart, stylish choices. The can is positioned not just as packaging, but as a hygienic, portable, and premium alternative.
Del Monte will roll out the campaign across digital platforms including YouTube, Instagram Reels, and other social channels, aiming to connect with its audience through fun, relatable, and snackable content.