Famous Innovations has been named the creative agency on record for Nilkamal Sleep, the mattress division of Nilkamal. The move comes as Nilkamal Sleep aims to reposition itself as a modern, lifestyle-driven brand in the growing wellness and home solutions space.
Chosen after a multi-agency pitch, Famous Innovations will lead the brand’s strategic positioning, campaign development, visual identity, and content across digital and traditional media. The goal is to create a warm, relatable brand that aligns with the evolving sleep needs of urban Indian consumers.
Manish Parekh, Joint Managing Director of Nilkamal, expressed confidence in the agency’s ability to deliver impactful and breakthrough storytelling. Shiv Sethuraman, Chief Transformation Officer at Famous Innovations, highlighted the opportunity to build a brand that promotes better sleep as a way of life.
The agency is gearing up to launch the brand’s first integrated campaign later this year, aiming to drive visibility and emotional connection across all consumer touchpoints.