Sheela Foam Ltd., maker of Sleepwell, Kurlon, and Furlenco, has appointed Rakesh Chahar as Deputy Managing Director (Whole-time Director). With over 30 years at the company, Chahar has been instrumental in scaling operations, building a strong distribution network, and establishing Sleepwell as India’s leading mattress brand. In his new role, he will drive integrated growth, channel consolidation, and expansion of institutional and B2B verticals, while enhancing synergies across manufacturing and procurement. Chahar also serves as Chairman of the Indian Sleep Products Federation (ISPF).