MY FM, the radio arm of Dainik Bhaskar Group, has secured licenses for 14 new cities in the MIB’s Batch III Phase III auction, expanding its network from 30 to 44 stations — the highest number granted in this round. The new stations include Bhilwara, Sri Ganganagar, Pali, Sikar, and Alwar in Rajasthan; Bhuj, Gandhidham, and Daman; Panipat, Rewari, Rohtak, and Ambala in Haryana; and Rewa and Ratlam in Madhya Pradesh. Broadcasting from these cities is expected to begin by the end of the year.
Launched in 2006, MY FM has built a strong presence across Tier II and III cities, leveraging Bhaskar Group’s deep local connect. With its brand ethos “Chalo Achcha Sunte Hain”, the network continues to offer content tailored to local tastes, strengthening its emotional bond with listeners while growing popularity among the youth.