Birla Opus Paints, part of Aditya Birla Group’s Grasim Industries, has launched ‘Birla Opus Assurance’, India’s first-ever paint assurance program. The initiative promises a free repainting service within a year if walls don’t withstand weather conditions, offering added confidence beyond the regular product warranty.
The campaign, featuring brand ambassadors Vicky Kaushal and Rashmika Mandanna along with Ranveer Shorey, Murali Sharma, Seema Pahwa, and Jaaved Jaaferi, highlights this unique guarantee with a mix of humor and reassurance.
According to CEO Rakshit Hargave, the initiative reinforces the brand’s consumer-first approach, while Marketing Head Inderpreet Singh called it a bold statement of confidence in product quality. Vicky and Rashmika also praised the campaign for reflecting trust and reliability in home painting decisions.
The campaign will run nationwide across TV, digital, and print in multiple languages, strengthening Birla Opus Paints’ positioning as a trustworthy and innovative brand in the decorative paints sector.