Papa Johns India has appointed dentsu as its integrated agency partner across creative, media, and PR following a multi-agency pitch. The move comes ahead of the brand’s restaurant launch in Bengaluru, bringing its “Better Ingredients. Better Pizza.” promise to India.
Dentsu Creative Webchutney will handle creative strategy and campaigns, iProspect will lead digital media and performance, Posterscope will drive OOH and activations, while Dentsu Creative PR will manage brand reputation and influencer engagement.
Papa Johns’ franchisee PJP Investments Group said dentsu’s market insight and integrated approach will help the brand connect with Indian consumers. Dentsu leaders highlighted the win as a collaborative effort to position the global brand within India’s cultural landscape.