IRTH, from the House of Titan, has launched a new brand campaign with Twinkle Khanna (Mrs. Funnybones) as its first-ever brand ambassador. Known for her wit, Twinkle brings humor and relatability to the campaign, highlighting everyday struggles women face with bags and how IRTH solves them with thoughtful, stylish designs.
The campaign begins with the “Initials” monogram collection, underscoring IRTH’s belief that perfect design is not just seen but felt. With playful films and clever storytelling, the brand redefines handbags as more than accessories — they are companions in a woman’s daily life.
Through this collaboration, IRTH positions itself as a modern, design-first brand in India’s women’s accessories market, blending elegance, function, and charm.