Airtel Payments Bank has launched a 360-degree campaign positioning itself as the “Safe Second Account” to promote secure digital banking. With rising UPI, online shopping, and subscription usage, the campaign encourages users to protect their main savings by using a dedicated second account for daily transactions.
The Safe Second Account offers up to 6.5% interest, zero balance requirement, instant account opening, real-time alerts, and a secure, seamless experience.
Created by Fundamental and produced by eQuinoxx, the campaign spans TV, print, digital, social, outdoor, cinema, influencers, and apps, highlighting account safety and Airtel Payments Bank’s mission to make digital banking safe and simple for all.