Lotto, under Agilitas Sports, has unveiled ‘Happy Feet’, a campaign that spotlights sneakers as symbols of emotion, rhythm, and individuality. Blending heritage with modern energy, the film reimagines Kishore Kumar and R.D. Burman’s Yeh Jawani Hai Deewani through dynamic visuals capturing everyday moments of joy and movement.
The campaign marks the start of a community movement that celebrates self-expression—where feet become storytellers and Lotto empowers that journey. With plans to expand across sportswear, apparel, and accessories, Lotto aims to redefine India’s sportswear scene by blending style, heritage, and personality.