Pay10, a leading digital payments and fintech company, has announced Virat Kohli and Anushka Sharma as its global brand ambassadors. The couple will feature in Pay10’s campaigns, starting with the launch of its UPI-enabled payments app in India. The partnership brings together one of the world’s top sports icons and one of India’s most influential actresses to promote Pay10’s vision of secure, seamless, and inclusive digital payments for consumers and businesses, especially SMEs. Virat and Anushka will appear in brand films, digital campaigns, and activations to highlight Pay10’s innovative payment solutions.
Virat Kohli praised Pay10 for setting new standards in digital payments and said he’s proud to support a brand focused on innovation and excellence. Anushka Sharma highlighted the app’s convenience, security, and speed, emphasizing its benefits for both businesses and customers. Pay10’s platform offers instant payments, merchant services, remittances, and cross-border transactions, supporting UPI and digital-first solutions. With Virat and Anushka on board, Pay10 aims to accelerate its growth and reshape the way India makes and receives payments.