Publicis Groupe has elevated Abhishek Mathur to the role of Director – Digital Buying. Mathur, who has been with the organisation since 2024, was previously serving as Associate Director – Digital Buying.
In his new role, Mathur will continue to work across the digital buying function, bringing experience spanning digital media planning, strategy and execution. His professional background includes working across multiple digital channels such as search, social, display and programmatic, along with expertise in business analysis and client relationship management.
Mathur joined Publicis Groupe in 2024 as Associate Director – Digital Buying. Since then, he has been associated with the group’s digital media operations, contributing to planning and buying initiatives across the evolving digital advertising ecosystem.
Before moving to Publicis Groupe, Mathur spent nearly three years at Mindshare. During his tenure at the agency, he worked across digital media and gained experience in areas related to media buying, planning and strategy.
His career in the advertising and digital media industry also includes stints with OMD Worldwide, Performics.Convonix and Cybage. These roles have given him experience across different facets of digital marketing, media and technology.
Mathur’s experience covers the growing digital media landscape, where advertisers increasingly rely on a combination of search, social, display and programmatic platforms to reach consumers. His exposure to both media functions and business analysis has also contributed to his experience in working with clients and managing digital media requirements.
The elevation to Director – Digital Buying marks a progression in Mathur’s journey within Publicis Groupe, following his move to the organisation as Associate Director in 2024. His expanded role comes at a time when digital buying continues to be a key component of media planning and advertising strategies, with agencies increasingly focusing on data-led buying, audience targeting and optimisation across platforms.
With experience across agencies including Mindshare, OMD Worldwide and Performics.Convonix, Mathur brings a cross-agency perspective to his current mandate at Publicis Groupe. His career progression also reflects his growing focus on digital media buying and strategy.