September 16, 2026: Netflix has appointed dentsu as its sole holding-company media agency partner across EMEA, following a competitive pitch process. The expanded mandate extends dentsu’s existing relationship with the streaming platform in the UK to 21 additional markets across the region.
Under the new arrangement, dentsu will manage Netflix’s media account across the EMEA markets covered by the appointment. The expanded remit gives dentsu responsibility for supporting the streaming platform’s media activities across a wider regional footprint.
The account will be managed through dentsu ENTS, bringing together teams from dentsu’s Media Practice and Dentsu Lab. The structure is intended to combine media capabilities with technology, data and innovation expertise across the markets included in the partnership.
The appointment builds on an existing relationship between the two companies in the UK, where dentsu has already been working with Netflix. The latest decision extends that partnership across 21 more markets, creating a broader regional relationship between the two organisations.
The expanded mandate comes as streaming platforms continue to operate across increasingly fragmented media environments, requiring brands to coordinate media strategies across multiple markets while accounting for differences in local audiences, consumption habits and market dynamics.
Commenting on the win, Amy Watt, President, iProspect UK, dentsu, said, “This is a moment of real pride for dentsu. Our teams have shown what is possible when we combine regional scale with genuine local strategic thinking, approaching client relationships with both humility and ambition. We look forward to building on the strong foundations of our UK partnership and delivering outstanding work for Netflix across EMEA.”
The involvement of dentsu’s Media Practice and Dentsu Lab through dentsu ENTS will bring together the agency group’s media and innovation capabilities for the Netflix account. The setup will support the account across the EMEA markets included in the new appointment.
With the expanded partnership, dentsu will now handle Netflix’s media account across the UK and 21 additional EMEA markets, significantly broadening the scope of its existing relationship with the streaming company.
The appointment further adds to dentsu’s portfolio of multinational media relationships and places its regional media operations at the centre of Netflix’s EMEA media activity.