Hyatt has launched a new World of Hyatt brand campaign in India, featuring Bollywood actor Karisma Kapoor. Centered on Hyatt’s purpose of caring for people so they can be their best, the campaign highlights the brand’s loyalty program that offers members value from their first stay—through redeemable points, upgrades, and personalized experiences.
The collaboration with Karisma Kapoor embodies Hyatt’s belief that true luxury lies in meaningful, personal moments. It reflects the brand’s commitment to serving modern Indian travelers seeking connection and purpose beyond accommodation.
Kadambini Mittal, RVP – Commercial, Hyatt India & SWA, said the campaign expresses Hyatt’s “purpose of care” in a warm and relatable way, inviting travelers to feel a sense of belonging. Karisma added that the partnership celebrates experiences that make every stay feel like home.
The campaign is live across digital, social, and offline platforms.