LenDenClub, India’s leading P2P lending platform, has launched its new brand film “Lending Story”, showcasing how its daily earnings feature helps users achieve financial stability through steady cashflow.
The light-hearted film features Manish Panwar and Harpreet Jatail in a humorous husband-wife exchange that ends with a twist — the husband’s secret smiles stem from his daily returns via LenDenClub.
With the tagline “Daily kamao, daily muskurao,” the campaign highlights consistent growth and everyday financial confidence.
Co-founder and CEO Bhavin Patel said the film reflects how financial assurance brings simple moments of happiness, emphasizing control, transparency, and discipline in investing. The campaign builds on LenDenClub’s earlier initiatives like “Invest Like Hardik” and “Har Din Ho Khaas.”