Mumbai, 3rd November: Big Bowl, one of India’s fastest-growing cloud kitchen brands offering the
largest range of Indian and Chinese bowls and a presence across 240+ locations in 40+ cities, has
launched its new campaign, “Smash Your Hunger with Big Bowl” a playful, high-energy take on
everyday hunger moments. The campaign features two digital-first short films that bring hunger to
life as a mischievous, over-the-top villain who always shows up uninvited, only to be hilariously
defeated by Big Bowl’s hearty, comfort-filled meals.
Through these quirky, 20-second snackable films, Big Bowl taps into real, relatable moments — from
late-night work sessions to boring college lectures — showing how hunger can strike anytime,
anywhere. Released across YouTube, Instagram, and OTT pre-rolls, the films seamlessly connect with
today’s digital-first audiences. Each story captures Big Bowl’s youthful, desi tone and reinforces its
role as the go-to hunger saviour for India’s Gen Z and young working professionals.
As India’s largest range of Indian and Chinese bowls, Big Bowl offers filling, flavour-packed meals
starting at just ₹129, making it a favourite for those seeking value, convenience, and comfort. The
campaign tagline, “Smash Your Hunger with Big Bowl,” perfectly captures this ethos – bold, fun, and
irresistibly relatable.
Adding to the buzz, the brand has introduced an all-new packaging design featuring astronauts and
aliens, playfully showing how hunger exists across the universe but there’s only one solution: Big
Bowl!
Speaking on the campaign, Aayush Madhusudan Agrawal, Founder & Director, Lenexis Foodworks,
said, “Big Bowl continues to be at the intersection of value, variety, and convenience, three things
that define modern food delivery in India. With this campaign, we are not just speaking to a hungry
consumer; we’re owning that moment of decision with a fun, memorable identity. As we expand our
product range and enter new categories like outdoor catering, Big Bowl’s mission remains simple —
to make great food accessible, affordable, and always satisfying.”
The larger campaign rollout includes interactive social media challenges and influencer
collaborations under the hashtag #SmashYourHungerChallenge, encouraging fans to share their
funniest “hunger moments.” Alongside the digital buzz, Big Bowl will introduce new dishes across its
Indian and Chinese bowls lineup, further expanding its already extensive menu. Strengthened by
strong consumer traction and nationwide presence, the brand is well on its trajectory to cross the
₹150 crore ARR mark in this financial year.
Lenexis Foodworks continues to lead the evolution of India’s delivery-first food ecosystem, bringing
together strong QSR concepts that resonate with distinct consumer hunger and craving occasions
through brands like Big Bowl and Chinese Wok