Tata Consultancy Services (TCS) has elevated Kritika Saxena to Head of Marketing for India. In this expanded role, she will spearhead the company’s marketing strategy in the Indian market, focusing on strengthening brand presence and driving integrated marketing initiatives across key business verticals.
Saxena will collaborate closely with the India leadership team to advance major strategic programmes, including TCS’ flagship #AcceleratingIndia campaign, which she described as “close to my heart.”
Before joining TCS, Saxena spent 14 years at CNBC-TV18, where she served as Chief of Bureau for Mumbai & South India and anchored several flagship shows such as After the Bell and India Business Hour.
At TCS, she has played a pivotal role in overhauling the corporate communications function and launching TCS Studios, the organisation’s in-house content and production unit significantly enhancing TCS’ storytelling and brand communication capabilities.