MAGGI has rolled out a new brand campaign titled “Me and MAGGI: So Good Together”, celebrating the warmth of human connections and the simple joy of sharing moments over a bowl of noodles. The latest TVC reflects how MAGGI continues to be a familiar presence in Indian homes, quietly bringing people closer amid busy, distracted lives.
Set against everyday scenarios, the film portrays families, couples and friends living under the same roof yet drifting apart emotionally. Through subtle storytelling, it highlights how small, shared rituals like preparing and eating MAGGI together can rekindle warmth, conversation and togetherness. The brand positions itself as more than just a meal, but a comforting bridge that reconnects people.
Speaking about the campaign, Rupali Rattan, Director – Foods, Nestlé India, said that MAGGI has always symbolised connection across generations. She noted that the campaign reinforces the brand’s belief that happiness lies in shared moments, no matter how hectic life becomes. Echoing this sentiment, Prasoon Joshi, CEO & CCO, McCann Worldgroup India, said the idea stems from a cultural insight that real human connection is thinning in a hyper-connected world, and simple rituals still hold deep emotional value.
The campaign will be amplified across television, digital and social platforms, supported by interactive content and on-ground experiences. With “Me and MAGGI: So Good Together”, the brand reiterates its role as a catalyst for togetherness, reminding audiences that sometimes, all it takes to reconnect is a familiar bowl of comfort.