B Sridhar, Executive Vice President – Media at Innocean India, has stepped away from corporate life, bringing to a close a media career that spanned over 30 years.
During his professional journey, Sridhar worked with leading agency networks including Mudra, GroupM, Initiative and Innocean India. His association with Innocean alone stretched across two stints totalling 17 years, where he played a key role in leading media responsibilities for marquee automotive brands such as Hyundai and Kia.
Over the years, Sridhar has been involved in media planning and strategy for a diverse set of brands including Samsung, Nestlé, Pepsi Foods and Microsoft, gaining deep cross-category experience.
As he transitions into the next phase of life, Sridhar plans to focus on personal interests. He has been actively involved as a Business Quiz Master across platforms and intends to spend more time in that space. He is also keen to explore motivational speaking, drawing from his passion for running and the broader life and leadership lessons the sport offers.