Radico Khaitan has appointed AdGlobal360 (AGL), a MarTech company and member of Hakuhodo International, as its integrated digital media partner for its portfolio of premium and luxury beverage brands.
Under the mandate, AGL will manage digital media strategy, media planning and buying, social media, influencer engagement, and insight-led digital solutions across Radico Khaitan’s brand portfolio. The partnership aims to strengthen the company’s digital presence and drive deeper consumer engagement across digital platforms.
Radico Khaitan’s portfolio includes brands such as Rampur Indian Single Malt, Jaisalmer Indian Craft Gin, Royal Ranthambore Heritage Collection Whisky, Magic Moments Vodka, and 8PM Whisky.
The collaboration brings together Radico Khaitan’s consumer-focused brand portfolio with AGL’s capabilities in media, creator partnerships, data intelligence, and marketing technology. Leveraging Hakuhodo’s Sei-Katsu-Sha philosophy, the partnership will focus on creating culturally relevant and meaningful digital experiences for consumers.
Commenting on the association, Kunal Madan, Chief Marketing Officer, Radico Khaitan, said the company remains focused on building culturally relevant brands while adapting to changing consumer expectations. He added that the partnership with AGL will help strengthen its digital marketing ecosystem and deliver impactful brand experiences at scale.
Rakesh Yadav, CEO, AdGlobal360, said the partnership combines consumer insights, technology, creativity, and strategic media expertise to help strengthen Radico Khaitan’s digital presence and consumer engagement efforts.
The partnership reflects both companies’ commitment to building stronger brand visibility and consumer connections as audiences increasingly engage across search, social, and AI-powered digital platforms.