American Tourister’s new campaign, “Made in Nashik. For the World,” shines a global spotlight on the city that powers its success. Set in Nashik, home to the brand’s largest factory, the film celebrates the craftsmanship, culture, and community behind its products.
Told through the voices of factory workers, the campaign highlights how Nashik’s local artistry and spirit—seen in its markets, festivals, and Paithani weaves—infuse every suitcase made there. Employing over 25,000 families, the plant produces more than 60 lakh units annually, also serving other Samsonite brands.
Anushree Tainwala, Executive Director – Marketing, Samsonite South Asia, calls the film a tribute to the people whose skill drives global travel. Conceptualised by Famous Innovations and produced by Climb Films, with PR by Frangipani Communications, the campaign celebrates Nashik’s craftsmanship as the pride of India on the world stage.