Carlsberg has launched a limited-edition “Miracle Can” to commemorate the 20th anniversary of Liverpool’s iconic 2005 Champions League comeback against AC Milan. The can blends Carlsberg’s green with Liverpool’s red and features key timestamps from the historic match.
The campaign includes a short film reuniting club legends Jerzy Dudek, Sami Hyypiä, and Vladimír Šmicer, adding a nostalgic touch for fans. Created by Worth Your While and designed by Taxi Studios, the initiative celebrates Carlsberg’s 33-year partnership with Liverpool, recently extended to 2034.
The campaign will run across digital platforms and retail outlets, offering fans a unique way to relive the unforgettable “Miracle of Istanbul.”