Ching’s Desi Chinese has once again redefined advertising with its latest high-impact campaign, blending star power, cinematic storytelling, and strong recall value. Directed by Atlee and featuring Ranveer Singh, Sreeleela, and Bobby Deol, the film marks a new benchmark in creativity and scale within Indian advertising.
Known for tapping into pop culture, Ching’s has previously collaborated with filmmakers like Rohit Shetty and Ali Abbas Zafar, bringing big-screen sensibilities into brand storytelling. With Atlee’s entry, Ching’s continues its tradition of pairing top directors with bold, culturally resonant concepts.
The brand’s long-term partnership with Ranveer Singh—who has endorsed Ching’s for over a decade—reflects a rare loyalty seen only with global icons and their enduring brand associations.
By combining music, star appeal, and originality, Ching’s has built its own creative universe in advertising—one that shapes and mirrors pop culture rather than following it.