Dollar Industries has rolled out a new TVC for its women’s wear brand Dollar Missy, with actress Yami Gautam as the face of the campaign. Centered around the tagline “Missy ne bana di jodi”, the ad highlights how Missy leggings are the perfect partner to every outfit, whether it’s casual tops, kurtis, or everyday wear, combining comfort, style, and versatility.
The film captures relatable wardrobe moments, showing women effortlessly pairing different outfits with Missy leggings. It emphasizes the wide variety of fits, colors, and designs available, while conveying the idea that the right match not only completes the look but also boosts confidence.
Vinod Kumar Gupta noted that Dollar Missy was created to understand women’s everyday fashion needs, and this campaign brings that vision alive in a simple yet impactful way. Mohit Pasricha added that the creative approach was to position leggings as a dependable style partner, with “Missy ne bana di jodi” celebrating fashion matchmaking.
Conceptualized by Lowe Lintas, the campaign adopts a youthful tone, focusing on women’s individuality and styling choices. Released across digital and traditional platforms, the TVC strengthens Dollar Missy’s positioning as a brand that transforms outfits into complete, stylish looks.