Domino’s Greece’s ‘Crashed Pizzas’ campaign sends a clear message: driver safety is more important than fast or flawless deliveries. By showcasing wrecked pizzas, the campaign reflects a shift from the brand’s historic ’30-minutes or it’s free’ promise—once a global standard but later dropped due to safety concerns. Now, through bold visuals across billboards and social media, Domino’s highlights its commitment to employee welfare over speed.