Flipkart’s flagship festive sale, Big Billion Days, returns on September 23, 2025, with a quirky new campaign, Bachelor Upgrade Yojana. Conceptualised by 22feet Tribal Worldwide, the initiative targets bachelors, a group often reluctant to upgrade their homes.
The campaign features an AI-powered WhatsApp bot where users can share pictures of their rooms. The bot then suggests tailored, stylish upgrades with direct Flipkart product links at special BBD prices, making home improvement effortless.
A humorous campaign film highlights the transformation of bachelor pads into festive-ready homes. Flipkart says the idea reflects this year’s theme, Yahan Kuch Bhi Ho Sakta Hai, by surprising one of the most change-averse groups with easy, affordable upgrades.
Through AI, humor, and smart offers, Flipkart positions Big Billion Days as a festival for all — especially bachelors in need of a festive makeover.