Himalaya Wellness has launched a new campaign for its Anti-Hair Fall Bhringaraja Shampoo, highlighting the natural power of Bhringaraja, known as the “King of Hair,” to address hair fall concerns. Titled “Won’t Let You Fall,” the campaign draws on the emotional bond of friendship to convey trust and reassurance, positioning the shampoo as a dependable, nature-backed solution.
The campaign includes a TV commercial in South India and a nationwide digital rollout, supported by influencer collaborations and high-impact digital engagement. It reinforces Himalaya’s commitment to offering effective, natural hair care rooted in trust and emotional connection.