Aditya Birla Sun Life Insurance (ABSLI) has launched its new campaign “Ye Akela hi Kaafi hai” to promote the ABSLI Super Term Plan, featuring Farhan Akhtar. Positioned as a single, comprehensive solution for life, health, and income protection, the campaign highlights the plan’s versatility through three digital-first ad films that use humor and relatable scenarios to explain key benefits like multiple coverage options, Return of Premium, and Cover Continuance Benefit.
Designed to simplify insurance choices, the Super Term Plan offers features such as life stage protection, built-in health services, flexible death benefit payouts, and instant claim settlements. Created by HyphenBrands, the campaign aims to move away from fear-based messaging and instead use Farhan Akhtar’s wit and multifaceted persona to showcase the product as the “one and only” insurance solution consumers need.