JSW MG Motor India has launched the second phase of its ‘EV Sahi Hai’ campaign, featuring Pulkit Samrat and Varun Sharma of Fukrey fame. Using humour and creative storytelling, the campaign highlights India’s expanding EV charging infrastructure to boost consumer confidence in electric mobility.
Rolled out across TV, digital, and radio, the campaign was conceptualized by CheilX, directed by Vikalp Chhabra, and filmed in Dehradun and Rishikesh. A dedicated website, www.evsahihai.com, has also been launched to educate consumers about EVs.
MG currently holds about 35% market share in India’s EV segment, with its cars collectively covering over 1,464 million km and saving an estimated 233,704 tons of CO2 emissions. The company continues to strengthen its position as a leader in clean mobility solutions.