Livpure has launched its new digital campaign, The Honest Warranty, highlighting the Livpure Lotier AIoT Water Purifier and its industry-first 2.5-year maintenance-free promise with no hidden terms.
Created by KathaVersse Media Network, the humorous yet insightful film takes aim at misleading “free service” claims in the category, positioning Livpure as a brand championing trust and transparency. Featuring actor Namit Das, the ad shows a frustrated homeowner confronting a technician who keeps adding hidden charges, symbolizing consumer frustration with fine print.
Nitin Malhotra, CMO, said the campaign reflects Livpure’s belief that innovation must come with honesty and accountability. KathaVersse’s team added that the goal was to make honesty the standout message.
With The Honest Warranty, Livpure reinforces its commitment to clarity, reliability, and consumer trust in the water purifier industry.