MakeMyTrip has launched its latest campaign, Travel Ka Muhurat, blending humour and celebrity charm to mark the start of India’s peak holiday travel season.
The campaign, featuring long-time brand ambassadors Alia Bhatt and Ranveer Singh, plays on the idea that even monumental events can pause for an auspicious travel moment.
Running from October 29 for a month, the year-end sale offers up to 50% off on flights, hotels, and cabs. It coincides with the busiest travel period in India—from mid-November to early January—covering Diwali, Christmas, New Year, school vacations, and the wedding season.
With travel demand surging, the continued association with Bhatt and Singh reinforces MakeMyTrip’s strong brand recall and relatability in a crowded market, positioning it as a go-to choice for festive and holiday travel planning.