Myntra has rolled out its new brand campaign, ‘It’s You 2.0’, featuring three films that highlight how fashion plays a powerful role in everyday transformation. Inspired by real-life moments, the campaign celebrates confidence, identity, and self-expression—spotlighting Myntra as a destination for 100% original, trend-forward styles.
Targeting both metro and non-metro audiences, the campaign emphasizes Myntra’s wide reach and inclusivity. It positions the platform as a catalyst for personal growth, empowering a new generation of style-conscious shoppers to become better, bolder versions of themselves through fashion.