Polycab, one of India’s leading electrical brands, has launched a new TVC for its flagship product, Green Wires, underlining that true safety starts behind the walls. The campaign urges consumers to look beyond visible home aesthetics and recognize the importance of quality wiring in protecting their families and homes.
Through emotional storytelling, the film highlights how Polycab Green Wires+ act as a “silent guardian,” offering higher heat resistance, lead-free insulation, low smoke emission, and protection against rodents and moisture. Made with 99.97% pure copper and equipped with Flame Stop Technology, the wires are REACH and RoHS compliant, ensuring safety for both people and the environment.
Shwetal Basu, SVP – Brand & Marcom, said the campaign encourages consumers to value unseen choices that ensure safety. The campaign will run across TV, digital, and social media, supported by influencer and channel initiatives.