Mumbai, October 30, 2025 — Polycab, India’s leading manufacturer of electrical wires and cables, has launched a compelling new TVC campaign for its flagship product, Green Wires, aimed at reshaping consumer awareness around electrical safety and the unseen choices that protect our homes and loved ones.
Rooted in a powerful consumer insight that people invest heavily in what’s visible in their homes, often overlooking the unseen yet vital elements that ensure safety. The wires behind the walls, though hidden, play a crucial role in protecting our loved ones and our belongings.
This campaign draws attention to the importance of choosing the right wires. Through emotionally resonant storytelling, this campaign reminds consumers that true care begins with the choices we make — even the ones no one sees. With Green Wires+, Polycab offers a silent guardian that safeguards what matters most: our families, and our homes.
This TVC captures special moments, subtly reminding viewers that behind every safe and happy home, lies a network of trusted wiring. With Green Wires+, Polycab reinforces its commitment to quality, safety, and innovation — offering wires that are higher heat resistant, lead free and ensure low smoke and low toxic fume emission during emergencies.
These are manufactured using 99.97% pure copper, deliver higher current-carrying capacity and come with built-in protection against rodents, moisture, and abrasion, ensuring durability. Equipped with Flame stop Technology and certified as REACH and RoHS compliant, Polycab Green Wires+ are free from over 250 hazardous substances, ensuring safety for consumers and the environment alike.
Speaking about the campaign, Ms. Shwetal Basu, Senior Vice President – Brand & Marcom said: “This campaign is a gentle nudge to consumers to look beyond the surface. While interiors and aesthetics are important, true safety begins with what’s behind the walls. This film is our way of bringing that invisible layer of care into the spotlight.”
The campaign will run across television, digital platforms, and social media, supported by a robust channel and influencer strategy.