Kolkata, West Bengal – Pritam Electricals – A Babli Bhai Creation, a household name in premium home electrical solutions, has launched an eye-catching Out-of-Home (OOH) campaign that’s lighting up the streets of Kolkata. With the slogan “Switch On the Good Times,” the campaign is designed to connect with city dwellers in their everyday environments and reinforce Pritam’s commitment to innovation and quality.
This initiative marks a bold step forward in localizing brand engagement and bringing Pritam Electricals closer to its core customers. By rooting the campaign in Kolkata’s urban landscape, the company is not just promoting its products—it’s celebrating the city’s vibrant energy and trust in homegrown quality.
With “Switch on the Good Times,” Pritam Electricals is not only lighting up homes—but also the very streets that connect millions of lives.