Max Fashion has named actor Siddhant Chaturvedi as its first male brand ambassador, joining Kalki Koechlin and Alaya F. The announcement coincides with the launch of its new campaign, “How New Is Your New?”
The campaign highlights Max Fashion’s promise of fresh weekly styles across casual, athleisure, and occasion wear, targeting young consumers who value individuality and evolving fashion choices. Chaturvedi embodies this spirit, reflecting versatility and constant reinvention.
According to Max Fashion, the partnership signals a sharper, more youthful brand direction while reinforcing its accessibility across 520 stores in 210 cities and its online platform.