Tata Capital has rolled out its new campaign, #ChampionsKiGalliyonMein, spotlighting how today’s women cricketers are inspiring and enabling the next generation of champions. Conceptualised and executed by Schbang, the campaign reinforces Tata Capital’s role as a brand that backs ambition and helps turn dreams into reality.
The campaign draws from a visible cultural shift unfolding across India’s streets and local pitches. Traditionally, gullies have been seen as the breeding ground for cricketing talent in a largely male-dominated space. That narrative, however, is changing. Increasingly, young girls are stepping onto these grounds claiming space, challenging norms, and reshaping what the future of cricket looks like.
Through #ChampionsKiGalliyonMein, Tata Capital highlights its support for women who pursue the sport with determination and courage, celebrating their journeys and the inspiration they provide to aspiring players. The campaign positions women’s cricket not just as a sport on the rise, but as a movement rooted in everyday streets, where tomorrow’s champions are being shaped today.