Bangalore, 16th September 2025: Wrogn, one of India’s largest youth fashion brands from Aditya Birla’s TMRW, unveiled its newest campaign with Bollywood actor Ibrahim Ali Khan, today. Titled “Wrogn. But Real.”, the campaign is a powerful reminder to the country’s youth that in a world obsessed with expectations of being perfect, there’s real strength in simply being yourself.
The campaign celebrates individuality and embraces what makes each person unique. In the film, Ibrahim Ali Khan voices a refreshing message:
“Some people are born gifted. And some, born imperfect. Perfection is overrated yaar. Out here, we don’t judge, we don’t fuss. We accept each other for who we are, with all our strengths and shortcomings. Here’s to those who are born Wrogn.”
Speaking about the campaign, Anjana and Vikram Reddy, co-founders of Wrogn, said, “At Wrogn, we have always stood for authenticity, courage, and self-expression. This campaign with Ibrahim takes that philosophy further. Today’s youth live under immense pressure to conform and perform. With ‘Wrogn. But Real.’ We want to remind them that it’s okay to be unapologetically yourself. That is where true confidence and style come from.”
Bollywood actor and brand ambassador, Ibrahim Ali Khan added, “What I love about Wrogn is that it doesn’t box you in. It’s real, raw, and imperfect – just like life. That’s why this campaign feels personal to me; it mirrors how I see style: unfiltered, effortless, and never trying too hard.”
Since its inception in 2014, Wrogn has built a strong connection with India’s youth, offering fashion that is bold, quirky, and refreshingly different. With this campaign, the brand continues to strengthen its bond with young Indians by not just through their products, but by standing for a philosophy: celebrating individuality in its truest form.
The campaign will roll out across digital, social, and retail touch points nationwide, marking another milestone in Wrogn’s journey as one of India’s most loved youth fashion brands.