Gurgaon, India – 18-June-2025:
Digital ShoutOuts, a leading name in digital innovation and advertising intelligence, has officially launched Audience Base, India’s first AI-powered media planning platform that transforms how marketers identify, target, and plan for their ideal audiences.
Built to streamline campaign strategy and eliminate time-consuming manual work, Audience Base equips marketers with an intuitive AI system that replaces spreadsheets and fragmented planning tools. It enables users to filter audiences based on real-world behavioral, lifestyle, income, and contextual signals & generating smart, insight-led media plans in minutes.
“Media planning in India has largely remained manual and spreadsheet-driven. With Audience Base, we’re bringing speed, intelligence, and precision to the forefront,” said Ashish Kulshrestha, Founder of Digital ShoutOuts. “This is the planner we wish we had years ago now built for every marketer today. We’ve spent years building media plans manually – reconciling spreadsheets, aligning targeting with platforms, and estimating budgets. With this tool, all of that is now instantaneous and insight-driven.”
“We created Audience Base out of necessity. We receive multiple briefs every day, and manually identifying relevant audiences for each plan had become a major bottleneck. AI is no longer just the future – it’s our present. As a digital innovation and advertising intelligence company, we’ve been
developing multiple AI-driven solutions, and Audience Base is one of our most powerful builds yet,”
said Mukesh Tuhania, COO, Digital ShoutOuts Media. “It combines real-time logic with platform
intelligence to solve real-world planning challenges. Starting 10th July, it will be available for use by
agencies and brands.”
What Makes Audience Base Different
AI-powered audience segmentation across real-world attributes
Smart filtering across behavior, lifestyle, purchase intent, and content context
Intelligent budget mapping aligned with campaign goals
Contextual Targeting Layers to understand and align with relevant content
environments
Zero dependency on Excel or manual data crunching
Audience Base is designed for a new generation of marketers who demand exact data, speed,
clarity, and control in an increasingly complex digital environment. Whether planning for
branding or performance, the platform enables sharper decisions, faster execution, and greater
visibility into audience behavior.
Audience Base is now live and accessible via Digital ShoutOuts. The team plans to expand
capabilities further in the coming month to meet evolving advertiser needs.