OMD India has been awarded the media planning and buying mandate for Muthoot Finance for Q2 of the current financial year, as reported by Exchange4media. The account, worth around ₹200 crore, is currently on a trial basis, with future continuity dependent on performance.
The win follows a competitive multi-agency pitch involving IPG Mediabrands, Dentsu, and others. Previously, the mandate was managed by Mindshare, part of GroupM.
Under the new engagement, OMD will develop an integrated media strategy across both traditional and digital platforms to enhance Muthoot Finance’s brand visibility and support its growth plans. This win bolsters OMD’s footprint in the BFSI sector and underscores its capabilities as a data-led, results-driven agency.