Integral Ad Science (IAS) has partnered with Lyft Media as its first third-party media quality measurement provider. This collaboration allows advertisers to use IAS’s tools—Viewability, Invalid Traffic (IVT), and Brand Safety Measurement—across Lyft’s ad formats, including in-app videos and posters.
Through IAS Signal, brands gain real-time insights into ad performance, ensuring impressions are viewable, fraud-free, and brand-safe. This enhances trust and ROI for advertisers leveraging Lyft Media’s unique, ride-based targeting backed by first-party data. The partnership marks a step forward in transparency and accountability in mobile advertising.