Mantis, a leading contextual advertising platform, has partnered with the Brand Safety Institute (BSI) to advance brand safety standards and strengthen its presence in the US market. The collaboration aims to foster a more transparent and responsible digital advertising ecosystem.
Through the partnership, publishers can access a free Brand Safety Benchmark Snapshot via BSI’s website — a quick report analyzing how their URLs are viewed by blocklists and safety systems — with options for deeper insights to enhance their safety practices.
Mantis and BSI share a mission to build a safer, more sustainable ad environment by promoting clarity, accountability, and education. Fiona Salmon, Managing Director at Mantis, said the partnership will help US publishers better understand evaluations and enable advertisers to reach more secure, suitable environments. BSI’s CEO Neal Thurman added that the collaboration reinforces shared values and introduces valuable tools to help publishers optimize brand safety and ad performance.