Myntra has partnered with SUGAR Cosmetics to launch Molten Beauty, a Gen-Z-focused skincare-makeup hybrid brand that blends skincare benefits with expressive makeup. The vegan, cruelty-free range is designed around a skin-first philosophy, using active ingredients like hyaluronic acid, niacinamide, and peptides to deliver hydration, comfort, and performance.
The debut collection includes Aqua Chill Moisturizer, Anti-Acne Sunscreen, Airy Blur Blush Drops, Buff Glow Lip Balm, and Velvet Blur Lip Tint, with plans to expand to 50+ products within a year.
Available on Myntra, moltenbeauty.com, and via Myntra’s M-Now delivery service, Molten Beauty launches alongside Myntra’s Big Fashion Festival.
Myntra CEO Nandita Sinha said the brand reflects Gen Z’s evolving beauty choices, while SUGAR Cosmetics CEO Vineeta Singh emphasized its focus on authenticity, inclusivity, and effortless self-care.