National, 01 September, 2025: Tata CLiQ Luxury, India’s premier luxury lifestyle platform, has partnered with HSBC India to launch the HSBC Luxe Avenue, a curated online boutique featuring the most coveted luxury brands available on the platform. This strategic collaboration brings together two trusted names in luxury, merging the strengths of high-end online retail and global banking.
Rooted in shared values of trust, curation, and digital innovation, the HSBC Luxe Avenue offers everyone access to leading luxury brands and trend reports on the platform, while HSBC cardholders enjoy exclusive privileges.
This thoughtfully designed boutique features luxury brands across fashion, beauty, and home, tailored for the affluent Indian consumer who values both access and exclusivity. As India’s luxury market evolves, the HSBC Luxe Avenue meets the aspirations of a new generation of discerning, tech-savvy, and globally aware consumers, redefining what luxury means in a digital India.
For HSBC Premier Credit and Debit and HSBC Taj Credit Cardholders, the boutique unlocks exclusive
privileges such as early access to new launches, dedicated digital concierge service, and more. Additionally, cardholders can earn exclusive reward points on luxury purchases above a certain amount, subject to T&C.
Gopal Asthana, Chief Executive Officer, Tata CLiQ Luxury, said, “The HSBC Luxe Avenue on Tata CLiQ Luxury is a new boutique that has been conceptualized to create a distinct and elevated space, bringing together all the luxury brands on the platform in one space. Housed separately on the platform, the boutique also offers tailored services, and a high-touch experience that aligns with the refined expectations of today’s luxury shopper. HSBC, with its global expertise in premium banking and deep understanding of affluent clients, perfectly complements our vision of enabling a seamless and sophisticated online luxury shopping experience. This partnership reflects a natural synergy between luxury retail and premium financial services, coming together to serve the aspirations of the well travelled, value-conscious Indian consumer.”
Sandeep Batra, Head of International Wealth and Premier Banking, HSBC India, said, “At HSBC, our focus has always been on creating meaningful and enriching experiences for our customers—experiences that resonate with their aspirations and complement their lifestyles. The launch of HSBC Luxe Avenue, in collaboration with Tata CLiQ Luxury, is a reflection of this commitment. By bringing together HSBC’s global expertise in wealth and premier banking with Tata CLiQ Luxury’s exceptional portfolio of luxury brands, we’re setting a new benchmark in luxury shopping. This partnership is about more than just access to world-class brands; it’s about offering our clients bespoke privileges, personalized services, and a seamless journey into the world of luxury. It’s our way of ensuring that every interaction with HSBC is not just valuable but truly exceptional.”
The HSBC Luxe Avenue is now live on Tata CLiQ Luxury. More than just a shopping destination, it offers seamless access to a refined and elevated luxury lifestyle.
Explore the HSBC Luxe Avenue here: https://luxury.tatacliq.com/explore/hsbc-luxe-avenue