Campus Activewear names Kriti Sanon brand ambassador for women’s category
Campus Activewear has appointed actress Kriti Sanon as the new face of its Women’s Category, marking a step toward strengthening its presence in the growing women’s sports and athleisure segment.…
Jio IPO set for H1 2026, announces Mukesh Ambani
Mukesh Ambani announced at Reliance Industries’ 48th AGM that Jio Platforms will file for an IPO in the first half of 2026. He said the listing will showcase Jio’s ability…
Nishant Pitti named CMD of EaseMyTrip
EaseMyTrip co-founder Nishant Pitti has taken over as Chairman and Managing Director after Prashant Pitti stepped down from the role. Having been with the company for over 17 years, Nishant…
Reliance and Google Cloud team up to drive India’s AI growth with a dedicated Jamnagar cloud region.
Reliance Industries Limited (RIL) has expanded its partnership with Google Cloud to build a dedicated AI-focused cloud region in Jamnagar, powered by Reliance’s green energy and connected through Jio’s digital…
KRBL Limited promotes Kunal Sharma to Vice President.
Kunal Sharma has been promoted to Vice President at KRBL Limited, the company behind India Gate Foods. In this role, he will lead Marketing, Modern Trade, and E-commerce for KRBL’s…
Bright Brain wins integrated digital mandate for Raychem RPG.
Raychem RPG, a joint venture between TE Connectivity and RPG Enterprises, has appointed Bright Brain Technologies as its integrated digital partner to strengthen brand presence and unify communications. With over…
Piramal Consumer Healthcare names Punt Creative as digital agency for its flagship brands.
Piramal Consumer Healthcare (PCH) has appointed Punt Creative as its digital agency after a multi-agency pitch. The mandate includes social media, digital marketing, and campaign management for flagship brands Lactocalamine,…
Mccann Worldgroup India Bags Smart Bazaar Account, Rolls Out Fresh Brand Campaign
Mumbai, 29th August 2025: Smart Bazaar has partnered with McCann Worldgroup India to craft a new cultural narrative that reflects a quiet but powerful transformation in Indian households. The campaign…
Chaya Nayak joins OpenAI to co-lead special initiatives with Irina Kofman.
Chaya Nayak has joined OpenAI’s Special Initiatives team, where she will work with Irina Kofman to explore opportunities at the frontier of AI. Nayak spent nearly a decade at Meta,…
Creativefuel acquires Reddit-focused agency Onemotion.
Creativefuel, one of India’s leading meme marketing and cultural content agencies, has acquired Reddit-first agency Onemotion Group for an undisclosed sum. The deal strengthens Creativefuel’s capabilities in community and culture…
Havas Play North America appoints Andrea Isaac as Managing Partner and Alessia Grosso as Head of Strategy & Product.
Havas Media Network has appointed Andrea Isaac as Managing Partner and Alessia Grosso as Head of Strategy & Product for Havas Play North America, reinforcing its culture-first approach to brand…
Universal Music India Enters Strategic Partnership with Maddock Films And Its New Music Label ‘Mad For Mussic’
Mumbai – 29th August 2025: Universal Music India (UMI), a division of Universal Music Group (UMG), the world leader in music based entertainment, today announces it has entered into a…
Publicis Sapient names Nathalie Gaveau Chief Client Officer, U.S., and EVP, Publicis Groupe.
Publicis Sapient, the digital transformation arm of Publicis Groupe, has appointed Nathalie Gaveau as Chief Client Officer for the U.S. and EVP, Publicis Groupe. Based in New York, she will…
Sprite launches ‘Spicy Ko De Sprite Ka Tadka’ with Sharvari & Sunil Grover
Sprite has rolled out its new campaign ‘Spicy ko de Sprite ka Tadka’, celebrating India’s love for spice by positioning the beverage as the perfect mealtime companion. Featuring brand ambassador…
Z rolls out ‘Zee Spotlight’ with Hyundai as first partner
Zee Entertainment Enterprises (ZEEL) has launched ‘Zee Spotlight’ under its ‘Z’ RISE Initiative, an advertising innovation designed to deliver high-impact brand visibility across its GECs, movie channels, and ZEE5. The…
Kareena Kapoor leads myTrident’s festive OOH campaign
myTrident, the home décor brand from Trident Group, has launched its festive campaign with brand ambassador Kareena Kapoor Khan through 3D OOH billboards across 15 major cities including Delhi, Mumbai,…
DS Group’s Pulse Candy Spices Up Ganesh Mahotsav with a Tangy Twist
New Delhi, August 28th 2025: Pulse Candy, one of the popular brands from the Dharampal Satyapal Group (DS Group), a leading FMCG conglomerate and multi-business corporation, has launched an interactive…
CMF by Nothing appoints Himanshu Tandon as VP – Business
CMF by Nothing has appointed Himanshu Tandon as Vice President of Business to drive its next phase of global growth. Tandon, former Country Head at POCO India and senior leader…
From London’s Streets to Luxury Seats: Lufthansa and WPP Media Release ‘Insider Guide 2.0’ with Sreeleela
National, August 28th, 2025: Lufthansa German Airlines, in partnership with WPP Media, has launched the latest edition of its signature experience-first campaign — Lufthansa Insider — featuring celebrated Indian actress…
AI in Advertising – Superpower for Growth or the Industry’s Slow Poison?
1.) You’ve worked across television, festivals, live events, and now branded content. How has the definition of “impactful content” evolved for you over the years? Over the years, I’ve realised…
Rahul Dravid named brand ambassador for buildAhome
buildAhome, a leading turnkey home construction company, has appointed cricket legend Rahul Dravid as its brand ambassador. Known as “The Wall” for his reliability and integrity, Dravid reflects the company’s…
Aditya Raj Kaul joins NDTV 24×7 as Sr. Executive Editor for Geopolitics & Security
NDTV has appointed Aditya Raj Kaul as Senior Executive Editor for Geopolitics, National Security and Strategic Affairs at NDTV 24×7. On his first day, he reported from Tianjin, China, covering…
Diageo India appoints Aanandita Datta as VP Marketing, Category Head
Aanandita Datta has joined Diageo India as Vice President Marketing and Category Head. She brings nearly 20 years of experience across global brands, having previously served as CMO at Pizza…
Nvidia revenue surges to $46.7B on AI chip demand
Nvidia posted strong Q2 results with revenue climbing 56% year-over-year to $46.7 billion, driven largely by its data center division, which contributed $41.1 billion. The company’s new Blackwell chips accounted…
TRIOOH debuts with a high-impact campaign across cities
TRIOOH, a new-age out-of-home (OOH) advertising agency, made its debut with a high-impact 16-day campaign for a leading messenger app. Rolled out across 150+ prime sites in major Indian cities…
Brad Singer appointed CFO of Warner Bros. after Discovery split
Warner Bros. Discovery has named Brad Singer as CFO of the soon-to-be standalone Warner Bros., effective after the company’s planned separation in mid-2026. Starting October 2025, Singer will join in…
YouTube expands ‘Hype’ to 39 countries, letting fans boost emerging creators.
YouTube has expanded its Hype feature to 39 countries, including the US, UK, India, Japan, and Korea, to help emerging creators gain visibility. Fans can hype up to three videos…
JSW MG Motor India’s Ganesh Chaturthi film highlights cars as part of family traditions.
JSW MG Motor India has released a Ganesh Chaturthi digital film that highlights how cars become part of family traditions. Set in an MG showroom, the story follows a family…
Spotify launches Messages feature to share music, podcasts, and more.
Spotify has introduced Messages, a new in-app chat feature that lets users share songs, playlists, podcasts, and audiobooks directly within the app. Available to users aged 16+ on iOS and…
Instamart to deliver Dagdusheth temple modaks in Mumbai & Pune within 10 minutes this Ganesh Chaturthi.
This Ganesh Chaturthi, Instamart has partnered with the Shrimant Dagdusheth Halwai Ganpati Mandir to deliver the temple’s iconic modak prasad to homes in Mumbai and Pune on August 27. Each…