House of McDowell’s Soda signs Vijay Deverakonda as brand ambassador
House of McDowell’s Soda has signed actor Vijay Deverakonda as its new brand ambassador, joining Kartik Aaryan in a campaign celebrating “Yaari” — the spirit of friendship. With a strong…
Swiss Beauty appoints Hemant Gupta as CFO
Swiss Beauty has appointed Hemant Gupta as Chief Financial Officer to lead its business strategy, capital management, and growth plans in the competitive cosmetics market. He will oversee financial planning,…
Admatazz Invests in Performance Marketing Agency ScaleSale.
Mumbai 11th August 2025: Admatazz has announced today a strategic partnership and investment in ScaleSale, a fast-growing performance marketing agency founded by Aryan Mirchandani. The move is aimed at expanding…
TBWA\India names Anirban Mozumdar Chief Strategy Officer
TBWA\India has appointed Anirban Mozumdar as Chief Strategy Officer, reporting to CEO Govind Pandey. With nearly 30 years in branding, advertising, and communications, Anirban has led strategies for major brands…
Rohit Salian Joins FTA Global to Lead Brand Strategy and Head Creative Labs Division
India, August 11, 2025: FTA Global, a new-age marketing company, today announced the appointment of Rohit Salian as Vice President – Brand & Strategy. In his new role, Rohit will…
Divesh Mehta, Kiran Salkar join Infectious Advertising as senior leaders
Mumbai-based independent agency Infectious Advertising has strengthened its leadership with the appointments of Divesh Mehta as Associate VP – Planning and Kiran Salkar as Creative Director – Art. Mehta brings…
Sports Programming: A Deep Dive
Rethinking Value Beyond the Live Game In the shifting economics of streaming, sports content holds a distinct advantage—and a steep price tag. Unlike scripted series, which rise and fall on…
Middle East Sees 18% Drop in Data Breach Costs, Now Averaging SAR 27 Million in 2025
According to IBM’s 2025 Cost of a Data Breach Report, the average financial impact of a data breach on businesses in the Middle East fell to SAR 27 million this…
Flam launches UAE’s first mixed reality campaign for Nothing Phone (3)
In a bid to stand out in the crowded smartphone market, India-based mixed reality firm Flam has teamed up with Nothing Phones to launch a first-of-its-kind print-to-AR campaign in the…
Havas Play India appoints Uday Mohan as COO, promotes Prachi Narayan to Managing Partner
Havas Play India, the sports, entertainment, and content arm of Havas Media Network India, has announced a leadership restructure to boost growth, integration, and cultural brand experiences. Uday Mohan will…
Coca-Cola names Luis Felipe Avellar head of Africa unit
Coca-Cola has appointed Luis Felipe Avellar as president of its Africa operating unit, effective September 1, succeeding Luisa Ortega, who will lead the Europe unit. Currently president of Coca-Cola Mexico,…
Yezdi Nagporewalla reappointed as KPMG India CEO for second term
KPMG in India has reappointed Yezdi Nagporewalla as CEO for a second three-year term starting February 2027, following the end of his current tenure. Under his leadership, the firm has…
MSM Unify names Kevin Fagner VP, Partnerships & Thought Leadership.
MSM Unify has appointed Kevin Fagner as Vice President, Partnerships and Thought Leadership, bringing over a decade of global education and strategic partnership experience. Formerly VP of Partnerships at The…
Pritam Electricals Illuminates Kolkata with Bold OOH Campaign: “Switch On the Good Times”
Kolkata, West Bengal – Pritam Electricals – A Babli Bhai Creation, a household name in premium home electrical solutions, has launched an eye-catching Out-of-Home (OOH) campaign that’s lighting up the…
Zomato appoints Shah Rukh Khan as brand ambassador.
Zomato has announced Shah Rukh Khan as its new brand ambassador, following his appearance in its latest campaign, Fuel Your Hustle, which celebrates hard work and perseverance. The partnership aims…
OneXtel Communication appoints Forbes-honoured Anchal Sharma to boost healthcare vertical.
OneXtel Communication has appointed Forbes-honoured social innovator Anchal Sharma as an advisory member to strengthen its healthcare vertical. Known for founding the CanHeal Community and surviving stage-3 breast cancer, Sharma…
Alt’s new campaign with World Chess Champion Gukesh promotes portfolio diversification via alternative investments.
Bengaluru, August 07th 2025: Alt, India’s leading platform for alternative investments, has rolled out its latest digital-first brand campaign, ‘Zugzwang-Proof Your Portfolio’, featuring the youngest world chess champion Gukesh D.…
Joydeep Saha appointed MD & CEO of ManipalCigna.
ManipalCigna Health Insurance has appointed Joydeep Saha as its new Managing Director and CEO, following IRDAI approval. With over 20 years of experience in insurance and a seven-year tenure at…
Apurva Jain appointed India Head of Sales Strategy & Business Planning at OnePlus.
Apurva Jain has been appointed as OnePlus India’s Head of Sales Strategy and Business Planning. Announcing the move on LinkedIn, he shared his goal of driving growth and customer satisfaction…
WPP’s H1 2025 revenue drops 7.8% amid AI and media restructuring.
WPP reported a challenging first half of 2025, with revenue dropping 7.8% to £6.66 billion and headline operating profit falling 36.2% to £412 million. The company cited reduced client spending,…
This Raksha Bandhan, Réal celebrates silent support and sibling love.
Réal, Dabur India’s leading fruit juice brand, has launched a heartfelt Raksha Bandhan campaign titled “Bin Bole Jo Saath Nibhaye, Woh Rishta Réal Kehlaye.” The campaign celebrates the unspoken bond…
OpenAI names PHD as its global media agency.
OpenAI has appointed PHD, part of Omnicom Media Group, as its global media agency of record. This move signals a strategic shift as OpenAI scales its consumer marketing efforts worldwide,…
Publicis Media names Akshat Raizada as AVP – Digital Buying at Starcom.
Publicis Media has appointed Akshat Raizada as Associate Vice President – Digital Buying at Starcom India. He joins from JioHotstar, where he served as Senior Director – Agency Sales, and…
Only Much Louder appoints Manav Parekh as EVP, Creative.
Only Much Louder has elevated Manav Parekh to the role of Executive Vice President – Creative. He previously served as Senior Vice President and Executive Creative Director at the company.…
OMD names Ellen Griffin as Global COO.
OMD has appointed Ellen Griffin as its first Global Chief Operating Officer, a new role aimed at scaling operations across its international client base. Previously Global Chief Client Solutions Officer,…
RuPay and BookMyShow join hands to enhance live entertainment experiences.
BookMyShow and its parent company Bigtree Entertainment have entered a year-long strategic partnership with RuPay, the card payment network from NPCI, to enhance live entertainment experiences across India. The collaboration…
Hashtag Orange bags digital mandate for Aparna Venster and Okotech.
Hashtag Orange has won the digital marketing mandate for Aparna Venster and Okotech, two key UPVC brands under Aparna Enterprises. The agency will manage end-to-end digital initiatives including social media,…
Sweet Truth Celebrates Sibling Love with #ABondSoSweet This Raksha Bandhan
Mumbai, 6th August 2025: This Raksha Bandhan, Sweet Truth — the much-loved dessert brand from Rebel Foods — is dishing out more than just delicious treats. With their exciting new…
NODWIN Gaming renews ticketing partnership with District by Zomato.
NODWIN Gaming has extended its exclusive partnership with District by Zomato as the official ticketing partner for key events—Comic Con India, NH7 Weekender, and DreamHack India—for a second consecutive year.…
Colgate-Palmolive reveals new brand identity and tagline.
Colgate-Palmolive has introduced a refreshed corporate identity featuring a new logo, vibrant colour palette, and the tagline “Make More Smiles.” The updated logo includes a subtle smile between the “C”…